Today, the global mobile internet users have exceeded the desktop internet users. It is necessary to design the best mobile application to compete with other mobile applications and to make your application a success.
- The user is on top:
Always think about the user while designing the mobile app who will use the application. It will lead you to the solution that your client will find useful and want to use. Make sure that you have understood all the requirements of the mobile users and remember that user is a real person since The UX Expert Steve Krug says “Usability is about people and how they understand and use things, not about technology”.
- Consider Operating System:
Functionality of mobile applications depends on operating system you build it on. Each mobile application has to be adaptable to various operating systems since every user has their own choice in mobiles that they prefer to use. The appearance of the applications slightly changes with the change in mobile devices like in Android and iOS devices. It is being said that the overall feel shouldn’t be drastically different, but it should appeal to the unique features that those devices may have.
- Battery Required:
No user wants to use such mobile application which eats up the battery life. So design an application on an easy and simple platform with all the essentials needed for the application to be a success and which doesn’t require more battery to use. It should be in a way which helps the users get exactly what they are expecting from the application.
- Stand Out:
Today, users have many choices when it comes to the mobile applications. They are competing for downloads against other mobile applications with similar features and of same category. Users like to stick to one application till it satisfies the users’ expectations. Hence, always deliver such designs which actually work and reach the expectation level of the users.
- Optimize Interactions For Touch:
Optimize the platform for touch, since every user has this touch functionality in their mobile phones. Make an application that limits the need of hand movements a user has to make in order to accomplish a task or find information. Design an application which is easy for your audience and which gives what your audience is actually looking for.
Mobile application design isn’t just about speed and layout of the application. It’s also about the user experience and the satisfaction that they are getting by using the mobile applications. Study the detailed approaches to make them work better on mobile devices and prevent the users to switch on other applications frequently.
In today’s competitive business, it is imperative that business owners do extremely well at highly effective marketing strategies that will attract as many potential customers as possible. The best way to do that is to create extraordinary content that people find educational—content designed to help people achieve their objective goals. If written correctly, each new piece of content posted will move a potential customer through all three stages of the buyer’s journey: awareness, consideration and, finally, the decision stage, which is when a potential customer decides to actually to purchase your services or become your business partner.
Blogs also another source of content that will attract new visitors to your website and to your physical business location. Visitors who come to your website should come to realize that you are a business expert who is worthy of their trust, who has answers to their questions, enabling them to reach their business goals. Once you establish yourself as such, that’s when the magic happens!
Measuring the success of your remarkable content creation as lead generating tools.
Let’s not forget that while you’re providing visitors with free resources, you’re incurring costs whenever you create remarkable content for your website. It’s important to understand how to measure your success. Seeing how well these tools are working for you will ensure that you continue your efforts, since content creation must be consistent.
How to Create Remarkable Content (Blogs)
While there are many ways to measure how well your blogs is being received by visitors, we’ll focus on the top three for each.
First, let’s examine blogs. Blogs give your business credibility both with the public and with search engines, including Google. Blogging frequently (especially more often than your competitors) means you’ll be looked at as an industry leader, improves your business ranking online and increases the traffic to your website. Here are the ways to determine results:
Page Views show you how many times a visitor clicked on your blog. This information gives you insight into the kinds of topics your audience finds helpful. You can then write more blogs on the subjects that matter to your audience while avoiding topics that are less interesting to them. In this way, writing the right kinds of blogs regularly will have a tremendous effect on the increase in traffic to your website.
Your blogs need to be keyword-centric. Pick a topic and be sure to write for your audience, not the search engines! If you write educational, authoritative blogs that center on a specific keyword, you’ll climb higher and higher on the Search Engine Results Page. Doing so will help you attract more visitors, which will create more leads, resulting in more new-member signups.
Comments on your blogs, as well as the frequency of which your blogs are shared through social media, is another way to gauge how well your content is liked. Invite comments to your blog and always use social media sharing buttons so that readers can share within their own networks.
Landing Page Visits
The Landing Page should provide enough details about the visitor’s interest, inviting him or her to fill out the corresponding call to action (CTA). Track the number of visits to your Landing Pages. If you’re finding the number is low (relative to your lead-generating goals), consider writing more compelling content in your e-books and monitor how the traffic increases over time.
This matrix shows how many people actually completed the form and downloaded the e-book. You may find that some current members are also downloading the e-books. That’s a good thing. This creates opportunities to further understand your current members’ needs and up sell them. You’ll also be able to track how many new leads downloaded the e-book. Be sure to set up categories for both new leads and current members.
Social Media Shares
This matrix shows how many people were interested enough in your e-book to share it with their social media networks. The more often your e-book is shared in social media outlets, the further your reach will be. Always include social media sharing buttons on your e-books too.
It’s not enough to simply have a website. Make sure you create remarkable content to drive more traffic to your website, and then utilize tools to measure how well your content is improving your rankings, visits to your website and generating new leads. Constantly monitoring your content’s performance will keep you ahead of the competition.
Why should we hire Appsomatic?
We’re unique in that we’re the only mobile app company focused on providing mobile solutions for small to medium-sized businesses. With our specific focus on small business industries, we’re able to provide the necessary features and functionality that any business needs to make their app a successful marketing tool. A proper application will allow a small business to successfully expand their presence into the mobile market, correlating to a direct increase in revenue.
Lucrative e-commerce apps go beyond the programming basics to create a personalized user experience. Here are some simple ways to achieve that kind of experience for your user base:
- Create a mobile-only loyalty program that leads to repeat usage and in-app purchasing.
- Make your mobile deals attractive and your redemption process simple.
- Add badges, points, and other game-like qualities that encourage regular engagement.
- Personalize the user experience with avatars, targeted info, and personalized alerts.
- Offer in-app customer service with an FAQ page and quick contact tools.
- Think beyond the sale. Users want helpful, fun, engaging info—not just endless offers.
There are a few key things to make sure you do when designing a mobile app:
– Keep it simple, viewable, and functional
– Give customers an incentive to come back (loyalty rewards, local-based coupons and offers, contests, great customer service, special deals and more)
– Excellent, location-based marketing
– A unique presence – offer your customers something they can’t find anywhere else
Interested in developing a mobile app and joining a booming industry? Get started today with Appsomatic.