4 Small Business Website Errors to Avoid Driving Customers Away

Visitors may visit your online presence and leave to never return or have a negative impression, or no impression at all. So one important website objective should be to make a visitor’s first impression to attract them to stay, or inspired them to return, or even better wanting to contact you.

These are the 4 major website problems that can drive potential new business away:

  1. Own Several Sales Channels

Amazon and eBay are online high traffic channel platforms for selling your products and services. Your company’s products are visible to millions of members who are ready to make purchases every single day. You can easily scale your business operation and dramatically increase your sales. Also, these platforms will handle your customer service and manage issues between customers and your business.  However, you must remember that Amazon and eBay own their sales channel. So they control your brand presence, your communication with the client, the sales process, marketing, and returns. In essence, Amazon and eBay dictate how and what you can sell on their platforms. If you don’t follow their rules you are kicked out and lose your main sales channel.

Instead of exclusively selling on eBay or Amazon as your only sales channels, you can develop your own ecommerce website. Own your ecommerce platform on your own terms with your brand presence and make eBay and Amazon just another online sales channel. Economical options for developing your own online business are Magento and nopCommerce. Magento and nopCommerce are both open ecommerce platforms you can affordably customize to your business look, feel and needs.

  1. Have your Own Mobile App

A website is no longer a sufficient online presence. By the end of 2017, “over two billion mobile phone or tablet users will make some form of mobile commerce transaction.” And 95% of mobile internet users check local information on their smartphones with the intention of visiting or contacting a business. As a small business, it is necessary to have a present on smartphones so prospect customers can learn about your products and services. As of the end of 2016, “mobile devices account for 19% of all US retail e-commerce sales.”

  1. It Really Counts How your Website Feels to Visitors

Have you ever visited a website that bothers’s your eyes, boring and dull images, or a navigation menu you can’t understand? That is a website with a bad user experience or UX. The User Experience (UX) is vital for your website so it connects with each visitor’s emotions, attitudes, and behaviors in relation to your product or service. It attracts people to return and keep learning about your business and ultimately the person could become your biggest fan.

  1. Develop Marketing with an Online Focus

Sometimes you search for a service on Google or Bing and after clicking on the link the website that opens is completely off target from my search. Everyone goes online to connect with their tribe, the people that influence our behaviors and our ideas. The influencers are the people we want to follow on how to speak, where to go, what to wear or not to wear. A tribe is our inspiration. A tribe is another way for the term “Marketing segmentation.” Your business must determine which part of the entire market to target their sales and marketing efforts. Your target market will help you determine how your tribe will find you on search engines and the different social media networks. At Appsomatic, we can help you find the right tribe seeking your products and services, and keep them connected.

Avoid these 4 errors with the help from Appsomatic as your online partner to transform your online presence into a lead and revenue-generating factory.

Mobile App UX Design and Development

Guide to Mobile App UX Design and Development

Today, the global mobile internet users have exceeded the desktop internet users. It is necessary to design the best mobile application to compete with other mobile applications and to make your application a success.

  • The user is on top:

Always think about the user while designing the mobile app who will use the application. It will lead you to the solution that your client will find useful and want to use. Make sure that you have understood all the requirements of the mobile users and remember that user is a real person since The UX Expert Steve Krug says “Usability is about people and how they understand and use things, not about technology”.

  • Consider Operating System:

Functionality of mobile applications depends on operating system you build it on. Each mobile application has to be adaptable to various operating systems since every user has their own choice in mobiles that they prefer to use. The appearance of the applications slightly changes with the change in mobile devices like in Android and iOS devices. It is being said that the overall feel shouldn’t be drastically different, but it should appeal to the unique features that those devices may have.

  • Battery Required:

No user wants to use such mobile application which eats up the battery life. So design an application on an easy and simple platform with all the essentials needed for the application to be a success and which doesn’t require more battery to use. It should be in a way which helps the users get exactly what they are expecting from the application.

  • Stand Out:

Today, users have many choices when it comes to the mobile applications. They are competing for downloads against other mobile applications with similar features and of same category. Users like to stick to one application till it satisfies the users’ expectations. Hence, always deliver such designs which actually work and reach the expectation level of the users.

  • Optimize Interactions For Touch:

Optimize the platform for touch, since every user has this touch functionality in their mobile phones. Make an application that limits the need of hand movements a user has to make in order to accomplish a task or find information. Design an application which is easy for your audience and which gives what your audience is actually looking for.

Mobile application design isn’t just about speed and layout of the application. It’s also about the user experience and the satisfaction that they are getting by using the mobile applications. Study the detailed approaches to make them work better on mobile devices and prevent the users to switch on other applications frequently.

content writer

How Remarkable Content Attract Visitor on Website

In today’s competitive business, it is imperative that business owners do extremely well at highly effective marketing strategies that will attract as many potential customers as possible. The best way to do that is to create extraordinary content that people find educational—content designed to help people achieve their objective goals. If written correctly, each new piece of content posted will move a potential customer through all three stages of the buyer’s journey: awareness, consideration and, finally, the decision stage, which is when a potential customer decides to actually to purchase your services or become your business partner.

Blogs also another source of content that will attract new visitors to your website and to your physical business location. Visitors who come to your website should come to realize that you are a business expert who is worthy of their trust, who has answers to their questions, enabling them to reach their business goals. Once you establish yourself as such, that’s when the magic happens!

Measuring the success of your remarkable content creation as lead generating tools.

Let’s not forget that while you’re providing visitors with free resources, you’re incurring costs whenever you create remarkable content for your website. It’s important to understand how to measure your success. Seeing how well these tools are working for you will ensure that you continue your efforts, since content creation must be consistent.

How to Create Remarkable Content (Blogs)

While there are many ways to measure how well your blogs is being received by visitors, we’ll focus on the top three for each.

First, let’s examine blogs. Blogs give your business credibility both with the public and with search engines, including Google. Blogging frequently (especially more often than your competitors) means you’ll be looked at as an industry leader, improves your business ranking online and increases the traffic to your website. Here are the ways to determine results:

Pages Viewed

Page Views show you how many times a visitor clicked on your blog. This information gives you insight into the kinds of topics your audience finds helpful. You can then write more blogs on the subjects that matter to your audience while avoiding topics that are less interesting to them. In this way, writing the right kinds of blogs regularly will have a tremendous effect on the increase in traffic to your website.


Your blogs need to be keyword-centric. Pick a topic and be sure to write for your audience, not the search engines! If you write educational, authoritative blogs that center on a specific keyword, you’ll climb higher and higher on the Search Engine Results Page. Doing so will help you attract more visitors, which will create more leads, resulting in more new-member signups.

Social Media

Comments on your blogs, as well as the frequency of which your blogs are shared through social media, is another way to gauge how well your content is liked. Invite comments to your blog and always use social media sharing buttons so that readers can share within their own networks.

Landing Page Visits

The Landing Page should provide enough details about the visitor’s interest, inviting him or her to fill out the corresponding call to action (CTA). Track the number of visits to your Landing Pages. If you’re finding the number is low (relative to your lead-generating goals), consider writing more compelling content in your e-books and monitor how the traffic increases over time.


This matrix shows how many people actually completed the form and downloaded the e-book. You may find that some current members are also downloading the e-books. That’s a good thing. This creates opportunities to further understand your current members’ needs and up sell them. You’ll also be able to track how many new leads downloaded the e-book. Be sure to set up categories for both new leads and current members.

Social Media Shares

This matrix shows how many people were interested enough in your e-book to share it with their social media networks. The more often your e-book is shared in social media outlets, the further your reach will be. Always include social media sharing buttons on your e-books too.

It’s not enough to simply have a website. Make sure you create remarkable content to drive more traffic to your website, and then utilize tools to measure how well your content is improving your rankings, visits to your website and generating new leads. Constantly monitoring your content’s performance will keep you ahead of the competition.

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